Conventions of the institutional Credits

In the opening sequence the main plot starts with the protagonist sitting in a lab, in a separate room being experimented on, in-between these shots are images of x-ray scans of someone's brain. The protagonist transforms into the incredible hulk. A shot after this shows the people on the outside of the room staring at the the hulk. There are shots main lab in ruins which insinuates that the hulk has destroyed it. After two military men are seen shooting at him while he gets close to a woman while she is unconscious on the floor, the hulk attacks both men and continues to destroy the lab. Then there is a shot of the woman in a hospital with the protagonist by her side after transforming back into a human, he has then been kicked out by the military man he had injured previously. The woman wakes up as he leaves the hospital. Then there are various news stories about the destruction of various things and places which puts the hulk as the culprit. The next shots are of people from the military shown to be searching for the hulk. Then a series of flashbacks happen and the protagonist is seen to have woken up quickly and stopped a metronome, that's where the opening credits end.

 (transition between comic book pages animation to main logo)

The institutional logo is super imposed and is typical of a superhero movie, it is right at the beginning and has an animation of comic book pages being flicked through then "MARVEL STUDIOS" in big bold white writing on a red background is shown. The comic books flicking through connotes to the audience that it is based on a marvel comic. The fact that they have used it as a separate shot rather than include it as part of the sequence connotes the importance of the role that the institution played in the production of the film. Also having the typography as big, plain white writing on a red background adds to the fact that they don't want the logo to be involved in the opening credits as it would disrupt the flow.

Here is an example of typography in the opening credits, the names are made bold and the other word are not . All of the titles are in green and are all put in the middle of the screen throughout the opening credits. The fact that the names are in bold highlight and draws the audiences attention to it. The act that the typography isn't huge and doesn't take up a lot of room on the screen connotes that it isn't there to draw the audiences attention too much away from the action happening but still gets them to look at it, and the writing being green connotes the protagonist of the film: the hulk because the hulk is green himself also the overall colour scheme of the film.. 

The incredible Hulk opening credits timeline:

I have learnt that the opening credits are not a massive distraction from the action on screen, they should be big enough for the audience to see but not draw all of their attention to it. Also it should not interrupt the flow of the sequence and if huge super-imposed graphics for titles are to be used it has to match with the scene. Also the titles have to stay on the screen long enough for the audience to be able to read it without it cutting away. 

In the incredible hulk opening credits, the production companies who all have made a contribution financially get to be first on the screen, then the actor's names are next, having this rather than having all the other jobs at the forefront engages the audience seeing as this is a Hollywood film and the actors are globally known. The order in which credits are billed generally signify their importance. For example, in films, the first credit is usually the motion picture company, followed by any other companies that helped produce the film, then the producers name. The major starring actors generally come next, then the title of the movie and the rest of the principal cast. If their contribution is seen as significant, other departments that helped make the film may also be included such as the head of the costume design department. These are then followed by the other producers, the screenwriters and the director. 

'If the main credits occur at the beginning, then the director's name is last to be shown before the film's narrative starts, as a result of an agreement between the DGA and motion picture producers in 1939.' (Quoted from Wikipedia Billing page)